Odimmegwa Johnpeter/Abuja
Nigeria and China are set to collaborate on a groundbreaking partnership to boost the tourism and creative sectors. This was contained in a statement signed by Nneka Ikem-Anibeze, Ph.D, SA Media and Publicity, FMACCE.
The Chinese Ambassador to Nigeria, HE Yu Dunhai, met with the Minister of Art, Culture, Tourism and Creative Economy, Barrister Hannatu Musa Musawa, in Abuja on Tuesday, to discuss the exciting opportunities for collaboration.
The Chinese ambassador highlighted numerous areas of untapped opportunities which will be of economic benefit to both countries
including partnerships on training and capacity building, as well as offline and online training programs to enhance tourism promotion.
“China would like to explore opportunities for cultural exchange, allowing Nigerian artists to tap into the Chinese market, where there is a growing demand for Nigerian music.
“We are committed to strengthening ties between our two nations in various areas of interest. I believe that this partnership will unlock new opportunities for growth, innovation, and cultural exchange, and I look forward to working together to make it a success”.
Nigeria and China also discussed collaboration on tech development, including animation, incubation programs for young creatives, and streamlined visa processes for stakeholders in tourism and the creative sectors.
Minister Musawa welcomed the partnership proposal, assuring China of President Bola Ahmed Tinubu’s commitment to expanding bilateral ties and economic growth.
“I am delighted to welcome China’s interest in partnering with Nigeria to develop our tourism and creative sectors. This partnership will not only boost our economy but also foster cultural exchange and understanding between our nations.
“The ministry will prioritize infrastructural development and will sustain its policy drive towards revamping tourism sites in the country such as Yankari Game Reserve, Obudu Ranch Resorts, Tinapa, Evin-Ijesha Water Fountain, amongst others, taking a cue from beautiful and scenic tourist sites in Saudi Arabia, Dubai, Mexico and other parts of the world, most of which can be replicated in Nigeria.”
With the creative sector contributing 4% to Nigeria’s economy and a target of $100 billion in investment, this partnership is expected to yield significant benefits for both nations.
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